Toyota Dealer Near Madison, WI

I would recommend them to anyone. I felt they had fair pricing and did not pressure me. I also appreciate their service department and find it reasonable.

We just closed a deal on a beautiful Toyota Venza! It was superb condition. We dealt directly with Aaron Newton and Bill Ruda. Aaron was super to work with and answered any questions we had and there was no pressure on the sale. Bill was courteous and friendly and also wants to make the experience a great one. We discussed and got a fair trade for our vehicle, so we decided to do it. Finance available at a good rate, Tracey handled all the paperwork with ease. Then upon delivery, we had Ashley the "wizard", show us all the features! That was so nice to have someone dedicated to that portion of the sale! Very happy and satisfied with this purchase! Thank you to all at Ruda that made this sale go smoothly and comfortably 😊

Just purchased my new Corolla Cross and I love it! Aaron and Bill were great to work with!

My husband and I just bought a Toyota Sienna from Ruda, and it was a seamless and pleasant experience! Well worth the hour long drive from Madison. Everyone was kind and friendly, including Aaron, Tracy, Ashley, Tony, and Bill Ruda!

We could not be more pleased with the service from everyone at Ruda Toyota. Friendly, helpful, knowledgeable, professional. Aaron, Heather, Tracy, and Bill in Sales, as well as John in Service - thank you all very much!

Excellent service

Aaron went above and beyond to find the vehicle we were looking for. He was upfront, honest and communicated every step of the process efficiently. This is the fourth new Toyota that we have purchased from Ruda, and I am sure we will be back. Bill and Jean Ruda really care about their customers and the community!

Ruda has been great to me. Great small town people doing a great job. Just got my second new Rav from them. When I get ready to trade in, this will be the place I go for the next new one. Every single person there "are good people". Every Department there will take care of your needs. I appreciate Ruda Toyota and look forward to years of doing business with them.

Knowledgeable and professional staff who were both helpful and honest. The transaction was smooth and well-handled. I would gladly do business with them again.

Aaron right away made my husband and I feel welcome. Aaron and the team helped make this process easy and seamless, and we left with our new Toyota RAV4 feeling confident and comfortable.

Our experience purchasing a 2026 Suburban was exceptional thanks to Aaron. His professionalism, product knowledge, and friendly approach made the process smooth and enjoyable from start to finish. Aaron consistently checked in, answered every question, and ensured everything was handled with care. We love our new Chevy and truly appreciate the level of service he provided. Highly recommend Aaron for anyone looking for an honest and trustworthy experience.

Service department was great. They answered all of my questions, worked on my car, squeezed in an oil change I asked to be added to my service, and my car was spotless when I got it back. They made the experience easy and convenient.

Easy in and out . Better prices than our local dealer in illinois!

We recently purchased a 2025 RAV4 and Aaron made the process stress-free and enjoyable! He was awesome! He and the whole team were so kind and knowledgeable and we are loving our new Toyota! Highly recommend them and through all my years of working with Ruda have found them to always be honest and trustworthy!

Grateful for their kindness and honesty! I just want to say how much I appreciate the team at Ruda. Everyone there was incredibly understanding and professional. It’s rare to find a dealership that truly values integrity and treats people with compassion, even when things don’t go as planned. Thank you so much to Bill and everyone involved for handling everything so fairly and respectfully.

We purchased a new 2026 Toyota Camry from John and we absolutely love the car! The finance department was excellent, and staff even spent extra time with us explaining all the technology and vehicle features (even helped us sync our phone to the vehicle). Owner Bill Ruda personally stepped in and thanked us for the purchase. Ruda Chevrolet Toyota is first class! They take great care of their buyers! They are genuinely nice people and we would definitely recommend Ruda to any one looking for a vehicle.

The best car purchasing experience we’ve had. We worked with Aaron and he was prompt, responsive and honest from start to finish. Everyone else at the dealership was a joy to work with as well. I can’t recommend enough!

Service team was good. I had a nice clean place to wait--with free coffee!

I bought a new Toyota tundra limited today. John and the dealership were outstanding his knowledge about the vehicle was awesome it’s so nice going to a dealership and talking about a vehicle and the salesman knew all the answers about the vehicle. While I was there Bill the owner came out to introduce himself what a class act I am 67 years old and never had that happen. We negotiated the trade in value and the price of the truck with ease and all sides were happy. The only downside side was the finance manager. She ran my credit which came back in a couple minutes then she asked what day I would like to come back to do the paperwork. I told her now would be fine she stated she is the only one there and was very busy. I live out of state and was not going to come back a different day. I NEVER bought a new car and didn’t leave with it that day. So I said that’s fine she could just return my vehicle keys back and I would be on my way. She said she would work on it if I could give her some time I said sure went to lunch came back a hour and a half later and everything was ready to sign. That aside this dealership was outstanding. Before leaving I talked to the parts manager about a Bed cover for the truck he gave some good options and had a lengthy discussion of the different types I did not get a name but he was a great guy and took a lot of time with me. I would definitely buy another car here.

Great service at reasonable cost. Very prompt and thorough.